the invaluable autoresponder!
Yes, you will need an autoresponder.
For more reasons than you know.
An autoresponder is invaluable in your sales process. BUT- just the term “auto ” anything makes me a little crazy… all the auto-generated salespages, content, headings, forms, etcetera simply go totally against the idea of developing a personal, branding type of online business. And, frankly, that is the only type of business you should be developing. Anything else is going to be short-lived and shallow. While it is possible to make money right now with an adsense site or a mini-landing page site or a mini-website, these types of marketing are becoming more transparent to even the novice browsing public, and their effectiveness is going to dwindle.
That being said, there is an auto tool that every marketer uses- and that is not going to change: The autoresponder.
What you get with a good autoresponder company is a wonderful way to reach out to, market to, educate, and track all of your customers.
There are many ways to get a visitor to your site to give you their contact information:
- Have a signup form for your newsletter.
- Have a signup form for an email course.
- Use a squeeze page in your sales campaign.
- Offer a free bonus report with a signup.
- Just ask for their information.
Once you do get their information, you will need to provide them with whatever you have promised them! That is what an autoresponder does. Let’s say you have an email course you’re promoting. With your autoresponder, you simply split it up in deliverable, digestible chunks and set each section to be delivered at the intervals you choose: twice a week, once a week, every other day….
Or, if you didn’t make a sale on the product you are marketing, you can do a series of followup emails- sending your prospect some valuable tips or content, and include another reason to look at your offer.
With a good autoresponder, you have countless options. You can set it up to send a different series of emails for each different signup form you generate. You can track which form/page is getting more signups. You can split test your signup forms. Powerful stuff that you will learn to use to get optimum results for your time!
You will also be able to send out a personalized, real-time email to all or part of your lists at any time. This is the broadcast email. This form of contact is where you can be the most personal, and yet still get your message out to all your leads at once!
There are a few good autoresponder companies out there, but I can tell you which one is used by an overwhelming majority of marketers, and I can tell you why:
which one: AWeber
WHY: An amazing combination of the top three reasons why to buy anything-
- Quality
- Customer Service
- Price.
1. They offer high quality packages for any level of marketer, from the beginner to the million dollar earners. You cannot outgrow this company! The dashboard for using their service is easy to understand, and there are tutorials for anything you might get stuck on. Aweber provides all the features I described above, and gives you an unlimited number of autoresponders! You can use this service endlessly for one monthly fee.
2. They, almost unbelievably, offer live online chat help during business hours. Live CHAT! They also have a customer service number to speak with someone at any time. This means that, if you are having a problem, you can get it fixed right away. If you need advice, they are there to give it to you. This company wants you to succeed. Did I say unbelievable? That alone sets them apart form all the others.
3. All of this unparalleled quality and service comes at a tremendously fair price: $19.95 a month. If you are really working your business, you will be working the heck out of this autoresponder tool. It will end up being the cheapest tool in your toolbox, per pound of use. AND- they let you take the whole thing for a test drive before you buy….
NOW– if you have a target market, a domain name, a webhost, a website, and a sales plan–
It is time to get an autoresponder.
Take a look at what AWeber offers.
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To your increasing focus!


