The internet is full of opportunity. As a sales lead/sales generator, it has quickly caught up to and surpassed other forms of direct sales tools. This vast resource has gone through a lot of changes in its short life, and so has the process of marketing on it . Some of the great ones have had a lot of success with a lot of different methods…

BUT- I think we have let the marketers who are marketing to us marketers get away with too much hype for too long.
There are some ‘rules’ to follow, according to some information out there: they recommend various numbers of pages per ten dollars of the price of what you are selling, usually in the three pages per $10 range…
then there is the ‘format’— a headline, followed by a subheadline, followed by your copy/story, followed by some bullet points, followed by a few testimonials, followed by your price and a repeat of benefits, followed by a call to action, followed by a p.s. or three….
Let me ask you: Have you seen a twenty page sales letter?
Have you seen twenty of them?
Do you find yourself scrolling to the price, mildly bothered by the hypey, formula, insulting claptrap that is sooo predictable?

How effective is it, once you’ve seen a few?

NOT.

It strikes me as hilarious when I read a totally hype-filled, exaggeration-laden salesletter that is trying to hype me into buying a guide on how to create totally hype-filled, exaggeration-laden salesletters… Again, I have to say:

• your bank account will never explode.
• no website is going to be a profit sucking machine.
• you do not make money on auto-pilot.
• no one will ever beg you to sell them something.
• nobody arrives at your sit via some laser-targeting device.

There is a great whitepaper out there by a highly qualified marketer, Michel Fortin, called "The Death Of The Sales Letter". He speaks in the same manner as I am about the contrived, predictable, forgettable gimmicks in salesletters these days. There is another great whitepaper called "The Rebirth of Internet Marketing", by one of my favorites: John Reese. Same premise. A little honesty, some genuineness, and thinking long-term instead of quick-buck is definitely the way to go if you are serious about building a business. I am definitely going to say right here and now that if you want to really succeed in this business, read both of these great reports and take heed.

This crap that passes for information and sales is going to come crashing down, and I intend to be standing when the rubble is cleared.

Don’t you?

To your increasing focus-