This Marketers-who-market-to-marketers thing
has gotten shamelessly ridiculous.

The Pre-launch/Launch/Post-Launch
pounding that occurs for nearly everything
is already burning itself out.

We even had a massive
Pre-Launch Hype Machine go down
for a product that teaches you
how to have a massive
Pre-Launch Hype Machine.

It’s like a cash-sucking, ATM machine,
bank account-exploding salesletter
that sells you a product to show you how to write
cash-sucking ATM machine, bank account-exploding salesletters….

This whole incestuous niche has dazzled
and smoke-and-mirrored and exaggerated
and sensationalized and idolized and pedestalized
until there is no sense of reality anymore.

There may not even BE a reality.

Honestly, the time is long overdue to take a step back
and re-evaluate what is going on in this war-torn niche–
my suggestion, as a place for the relatively uninitiated to start, is to:

 think like a Marketer and not like a Mark.

All this overblown sensationalism that
hits you from every angle is a good study,
as long as you are looking to learn from it
and don’t get too emotionally involved
(as in pull out your WALLET on auto-pilot).

Each of us know where our level of integrity
will allow us to go.
If you feel that someone has crossed a line
in their marketing practices ,

cut ‘em loose.
You aren’t going to miss much by being on
six lists instead of forty.

Choose the voices you let in wisely.

Learn from those who resonate with your own set of values.

Let someone else Overhype and Underdeliver….
You got your own style.

Now go read the Internet Marketing Cure!
This is a free download and is really kicking up some
great responses from even some of the marketers
who might be guilty of some of the stuff he’s exposing…

 

To your ever-increasing focus!