February 16, 2008
Beginner Marketer’s Nightmare- Good Marketing?
"This is a nightmare….."
As a beginner internet marketer, just looking for some help online,
there is one problem that is unavoidable and veeery EXPENSIVE—
GOOD MARKETING.
Yep, the very thing you are seeking knowledge about is your biggest enemy.
How ironic is that?
The very skill you are trying to achieve is going to
work against you as you try to learn it.
This still just amazes me… (can you tell?)
You know what I’m talking about, don’t you?
That little tug you feel on your wallet…
on your ideas…
on your confidence:
"You Just Need To Do What I Did To Make Millions Online!"
(oh, yeah, and send me $297 for the info….)
Somehow, a good marketer can make you feel like
everything you are trying isn’t going to work without
the ’secret ingredient’ they are selling,
or maybe just ‘this last piece in the puzzle’
will be the thing to
PUT YOUR PROFITS ON AUTOPILOT!!!!!!
And, without hesitation, you:
a. pull out your credit card or log in to paypal
and prolong the nightmare of info overload, or
b. instantly begin to feel as though you are
missing something, incomplete, inadequate…
going to suffer in some way because you can’t
jump on this opportunity…
So what is the solution?
HOW do you end the nightmare????
Try this on for size…..
You wanna be a marketer, right?
You want to learn how to compel people
into buying your goods and services, right?
You want to master the art of persuasive sales copy….
STOP thinking and acting like a MARK and
START thinking and acting like a MARKETER.
Honestly. That’s the secret.
Years ago, when I was living in Los Angeles
and heavily pursuing a musical career, I worked for a bit as a waiter…
The restaurant was popular and trendy,
and frequented by entertainment professionals.
So many of the other employees would get caught up in
the ‘close encounter’ thinking–
(as in, "Oh my God! I am actually talking to David Letterman/Prince/whoever!!!")
Me– I just viewed them as my peers. I was an entertainer too.
They were simply a little farther along the journey than I,
but certainly no more talented or purposeful….
This helped me in a lot of ways:
1.) I kept my wits about me, and didn’t make
any emotionally impulsive decisions—
2.) I didn’t allow their success to intimidate me
or make me feel small, and
3.) I was not struck with the urge to give up
simply because they were where I wanted to be,
and seemed to have all the style, charisma, and sizzle working for them.
I was already seeing myself as a successful entertainer.
What I am suggesting to you
is that you see YOURSELF as a successful Marketer.
You might be a beginner marketer
or a ‘newbie’ marketer (yuk! I hate that term!),
But start thinking of yourself as a PEER in the marketing world.
Who knows? You may be one or two ideas or
strategies away from breaking out
and making good money online!
The BigDogs might have a head start on you,
but some time soon they might be approaching YOU
for some marketing help!
This IS how it happens.
The sooner you start thinking that you
already ARE a player in the marketing world,
The Sooner You Will BE ONE.
If you ARE a marketer, the first thing you will see
when you read a subject in an email line
or a headline on a sales page is
a good subject line.
Or a good headline.
Not a ‘must-have’ ebook or script-
not a "chance to finally make serious money"…
Rather, an opportunity to examine another marketer’s process/ message
and learn something.
Come on. Let’s be honest here…
There is one basic method to making money online.
No matter how it is packaged or rehashed
or broken down….
Find a niche…
get a domain name…
Find or create products or services to sell…
Get a webhost…
Put up a website…
Get an autoresponder…
Set up a squeeze/landing page…
Start getting traffic to it.
The End.
Once you understand this sequence of events,
you are done with the how-to-make-money-online thing.
If you have bought ONE book on getting this stuff set up,
you have enough.
Don’t buy anymore.
Everybody and their sister will try to sell you
their method on getting started.
Guess what…
They all did these same things.
There might be some slight variations,
but there is only one basic path to follow.
And, if you’ve been reading and studying and purchasing
any information at all,
you pretty much know what to do.
There will be tools and info and specific strategies
that will enhance your business at every step of this basic
business-building process, BUT-
Wait until you get to that step
before you even consider buying anything.
I urge you to shut out the noise as much as possible…
but when you do get marketed to, remember:
The best marketing messages are your best lessons.
Do as they do–
don’t just do what they tell you to do!
To your ever-increasing Focus-




